The Affiliate and Influencer Marketing Manager will be responsible for strategizing, implementing, and
optimizing influencer collaborations and affiliate partnerships. This role will directly manage the Influencer
Marketing Specialist and Affiliate Marketing Specialist to execute campaigns that drive engagement,
conversions, and customer loyalty.
Key Responsibilities
Influencer Partnership Management
• Identify, build and grow long-term partnerships with influencers, UGC creators and key opinion
leaders (KOLs) that support brand positioning and drive sales.
• Plan and execute influencer-driven product launches, events, and promotions to boost brand
visibility.
• Ensure right communication between the brand and KOLs, Influencers and Affiliates.
• Manage marketing campaigns, including Tik Tok affiliates and the Goal Getter community, to
strengthen brand engagement and loyalty.
Affiliate Program Growth
• Scale the affiliate network to increase revenue through performance-driven partnerships.
Team Leadership
• Guide and support the Influencer and Affiliate Specialists to achieve individual and team KPIs.
Market Trend Monitoring & Insights
• Continuously monitor influencer marketing and social media trends to keep strategies fresh and
competitive.
• Stay updated on the latest brand activations and initiatives of leading beauty brand both local and
international.
Performance Analysis & Reporting
• Track and analyze campaign performance (engagement, reach, ROI) and provide data-driven
recommendations for improvement.
• Provide weekly reports to the head of Marketing on ongoing tasks and suggest Influencer and
Affiliate strategies based on the latest trends.
Qualifications & Skills
• Bachelor's degree in Public Relations, Communications, Marketing, Business Administration, or a
related field.
• 2-3 years of experience in Influencer/Affiliate Marketing, administration, or marketing support roles,
preferably in the beauty, fashion, or lifestyle industries.
• Strong organizational and multitasking skills with keen attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office (Excel, Word, Power Point) and Google Workspace.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Passion for beauty and cosmetics with an understanding of industry trends.