• Manage ad campaigns with clear KPIs, handling bids, budgets, audiences, and targeting
settings
• Design and implement top-notch digital marketing strategies that maximize performance.
• Creation of the marketing activity plan in line with consumer, product, distribution and
Group brand objectives and business targets
• Delivering a range of digital and offline advertising and marketing activities, including email,
SMS, event, social media and content marketing
• Fluency is required in utilizing data and analytics to track campaign performance, optimize
campaign performance and conversion in real time, and report on key performance
indicators ensuring targets are achieved.
• Development and execution of paid media strategies and tactics for websites to drive
traffic, engagement, acquisition, and top-line sales.
• Manage the execution and assist with the monitoring and measurement of marketing
campaigns.
• Ensure marketing campaigns are cost effective and adhere to the relevant budget set
• Strong understanding of branding ensures that the organization's brand and identity is
adhered to in campaigns and in all communication channels.
• Conduct market research to stay updated on industry trends and competitor best practices,
and manage monthly KPI reporting for paid media aligned with marketing plans