Job Description Key Responsibilities Ecommerce Planning (40%): · Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, e Commerce Affiliate marketing & Influencers Affiliate Campaign · Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (Tik Tok) and Affiliate Publishers to deliver campaign objectives.
· Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.
· Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team.
· Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation.
Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency.
· Transform data into actionable, easy-to-read output to drive performance, insights, and outcomes.
· Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg: FMCG, retail…) · Develop strategies and makes in-depth recommendations based on a strong grasp of commerce and media analytics, e Commerce full funnel Affiliate/Influencer marketing, and full funnel media best practices.
· Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (Tik Tok), Quick Commerce (Grab/Foodpanda) and Affiliate Publishers to deliver campaign objectives.
Performance and Optimization (60%): · Analyze, track, and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS and other important metrics of AMS · Proactively make strategic recommendations to meet campaign goals and improve performance.
· Communicate with internal stakeholders on project development, timelines, and results.
Work closely with the other team members to meet goals.
· Timely execution of promotional levers to deliver against strategic category goals.
· Optimize promotional effectiveness on e Commerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P& L monthly.
· In charge of campaign implementation, and budget management on relevant e Commerce platforms (Tiki, Shopee, Lazada etc), other online acquisition channels: affiliate marketing, social commerce media (Tiktok), to achieve GMV target.
· Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.
· Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period.
· Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any.
Qualifications · Min 3 to 5 years of experience in a Media or e Commerce agency · Ability to manage flexible work timings, manage client lead-time, and client expectation.
· Strong interpersonal skills and extremely resourceful and proven ability to solve problems creatively.
· Complete knowledge of e Commerce procedures and techniques.
· Experience in handling Shopee | Lazada | Tiki Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency).
Understand Tiktok shop mechanism & performance operation is a plus point.
· Knowledge of industry web analytics tools - Google Analytics, Studio, Tableau, is a plus point · Strong analytical, problem-solving skills, presentation & Leadership Skills · Excellent managerial qualities and possess strong interpersonal skills.
· Diversity Background from IMC to Digital & e Commerce will be strong advantage.
Additional Information Our employee benefits package comprises the following: Generous leave entitlements, including birthday leave and emergency leave.
Additional Day Off on Mental Wellness Month.
Insurances on Day 1 plus free dependent A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure around last week of December every year.
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Social Commerce Manager, Makati
Free
Social Commerce Manager, Makati
Philippines, Metro Manila, Makati,
Modified November 14, 2024
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Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation.
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe's agencies are present in over 100 countries around the world.
Founded in 1926 by Marcel Bleustein-Blanchet, the father of French advertising, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lévy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe's Supervisory Board.
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