Marketing Senior Specialist - Ancillary, Manila

Last update 2024-02-27
Expires 2024-03-27
ID #2000853556
Marketing Senior Specialist - Ancillary, Manila
Philippines, Metro Manila, Manila,
Modified January 20, 2024


Job Description Responsible to create campaigns for new product launches & tactical marketing campaigns with focus on Ancillary services eg.

Baggage, Seats & Insurance. Create digital marketing strategy to drive take up rate across different point of sales and channels.

End to end execution of offline programs and on-ground events to drive awareness on core ancillary products Perform deep-dive analysis and post-mortem to identify and assess initiative effectiveness to recommend improvement opportunities.

Monitor revenue performance for online & offline channels and perform root cause analysis to develop corrective strategy.

Develop campaign promotion mechanism to support both Local & Regional campaigns and perform impact assessment.

Responsible for driving and supporting product innovation that brings a better value proposition to our customer.

Work closely with different stakeholders Marketing/ Product/ Data Science/ Operation/ Cluster team etc to jointly ensure successful execution of commercial initiatives.

Managing projects that require complex planning and integration of multiple tasks and details.

Monitoring market conditions and competitor activities to identify opportunities for new ancillary products or services.

Coordinating and working with other departments such as Ground Operations, Customer Happiness, Marketing, Ancillary Pricing to ensure that ancillary product sales and operations are running smoothly Qualifications: Bachelor's degree in Marketing, Business Administration, or related field Must have 3-5 years work experience in a Marketing role or anything related to Business Administration, Product Development, Advertisingand Public Relations Strong knowledge ofdigital marketingchannels and technologies, including web,social media, andemail marketing Experience in event/trade show management Stronganalytical skillsand the ability to use data to make informed decisions Excellentcommunicationandinterpersonal skills Strong organizational andproject managementskills Ability towork independentlyas well as in a team-oriented environment Proficient in Microsoft Officeandmarketingautomationsoftware Experience in any of the following: airline,e-commerce, start-up or platform is a plus! We are all different - one talent to another - that is how we rely on our differences.

At Air Asia, you will be treated fairly and given all chances to be your are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Marketing senior specialist - ancillary

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