At Afterglow Events and Product Management Consultancy Inc., we create the best events and experiences for your brand. We love working with companies who are committed to making a difference, and we're dedicated to helping you get there. At Afterglow, we believe that your brand's success is our mission. That's why we offer a full suite of services to help you reach your goals. We offer digital marketing expertise that covers a wide range of services, including social media management, content marketing, email campaigns, pay-per-click (PPC) advertising, and search engine optimization (SEO). We harness the power of the digital realm to connect your brand with your ideal customers. Our branding and design team designs compelling brand identities that shine through every piece of marketing collateral. From logo design to brand messaging—and everything in between—we make sure your personality shines through every piece of creative collateral you produce. Our creative team dreams up innovative and captivating campaigns that drive engagement with your audience. We think outside the box to create memorable experiences for them. Data-driven decisions lead to successful outcomes; that's why we conduct in-depth market research to understand your target audience, competitors, and industry trends before creating well-informed strategies for each campaign or project you entrust us with. The Role The Digital Marketing Specialist will manage paid ads campaigns on different effective platforms to increase offline traffic for each site. He/she is also responsible for optimizing expenses and achieving the best possible ROI from paid campaigns through developing effective marketing strategies and performing data analysis.   Duties and Responsibilities:   Develop marketing strategies that align with the organization's business goals   Manage and execute campaigns across various digital channels, including DSP, social media, search engines, and display advertising  Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)  Conduct market research and analyze trends to identify new opportunities and improve campaign performance  Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience  Stay up-to-date with emerging digital marketing trends and technologies  Other tasks assigned by the supervisor.  Ideal Profile Qualifications:   Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).  Demonstrated experience in digital marketing, including campaign planning and execution.  Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and email marketing platforms.  Strong understanding of SEO, SEM, social media advertising, and content marketing strategies.  Excellent analytical skills to measure and interpret campaign performance metrics.  Creative thinking and the ability to generate innovative marketing ideas.  Effective written and verbal communication skills.  Strong attention to detail and project management abilities.  Familiarity with web analytics tools (e.g., Google Analytics) and basic HTML/CSS is a plus.  Certifications in relevant digital marketing platforms are preferred.  Can work in Eastwood, Pasig City  What's on Offer? Work alongside & learn from best in class talent Attractive Salary & Benefits Strong opportunities to progress your career