Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 36, people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the worlds most complex challenges and deliver more impact together.
Role description:
As a Paid Media Specialist, you will be responsible for the planning, execution and day-to-day management, of paid digital marketing campaigns at Arcadis on platforms including but not limited to Google search/display ads, Linked In ads, and Facebook ads.
Responsibilities:
Responsibilities of this role include, but are not limited to:
Campaign Planning and Delivery:
The ability to set up and roll-out successful advertising campaigns, execute a set of well-structured tests and optimize performance over time against a clear set of performance goals with a focus on brand building & (B2 B) lead generation including the following:
Campaign Execution including audience building, campaign set up, platform management, remarketing and budget management. Cross team collaboration - Working with other workstreams to align campaign strategies and goals across the organization. Research - Conducting in-depth keyword research and working closely with the website, email and SEO team to identify best practices for campaign set up Campaign Optimisations - Oversee overall performance and KPIs across multiple platforms. Monitor campaign performance, reporting and forecasting with the ability to make recommended optimisations based on insights. Reporting/Analytics
Client insights - Providing ongoing actionable insights into campaign performance to relevant stakeholders based on client insights Monthly/Quarterly reporting - Regular reporting of all Paid Advertising campaigns on a monthly and quarterly basis for internal clients using Google Data Studio to present data in professional report format. KPIs - Defining, measuring, and evaluating relevant paid media KPIs Stakeholder Management
Ability to communicate effectively with internal clients including the following:
Conducting briefing calls Communicating clear timelines Proactively keeping stakeholders up to date on a regular basis Project Management
Ability to proactively manage individual tasks and campaigns using project management tools provided. Digital Channels Expertise
Proactively maintain knowledge of industry best practices and new technologies and knoweldge share across the team Continuously perform relevant research and monitor trends Qualifications & Experience:
Education: Bachelors Degree in Marketing, or any Business-related courses
Job-Related Experience:
2 years of cumulative hands-on experience in campaign management platforms including Google Analytics, Linked In Campaign Manager, Google Ad Words/GDN, Facebook Business Manager
Specific knowledge:
Excellent understanding of Linked In, Facebook, and Google Ads platform. Preferably have a certification with these platforms. Google Search (mandatory, hands-on-experience) Google Display (mandatory, hands-on-experience) Linked In (mandatory, hands-on-experience) Facebook (mandatory, hands-on-experience) Google Data Studio (experience preferred) Excellent in campaign A/B testing and optimization Proficient in Google Analytics (UA or GA4) Intermediate knowledge in MS Office applications (Word, Excel, Outlook, and Power Point)
