Director, Marketing - Coke TM (ASEAN & South Pacific)Pay Competitive Location Taguig City/National Capital Region Employment type Full-Time Job Description Req#: R-123402 Location(s): Singapore City/Cities: Singapore Travel Required:26% - 50%Relocation Provided: No Job Posting End Date: June 10, 2025 Shift: Job Description Summary: Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience. The Coca-Cola Marketing Director will support the Coke ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing Lead in developing a vision and growth strategy for our Meals Platform: Responsible for developing and co-leading with Global and OU network the Meals Platform for Coca-Cola Trademark (CCTM). Support the CCTM Lead in developing Long Range Planning (LRP) and Annual Business Planning (ABP) CCTM vision and strategic direction, and creation of quarterly business reviews and reports Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion. This role will not have formal direct reports but requires leadership skills to lead our growth agenda in capturing Meals Occasions in ASP OU, and the ability to engage with a large network of colleagues across TCCC, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads. What You’ll Do for Us Create ASP vision and strategic direction for the Coke and Meals. Drive exponential growth by stewarding the brand portfolio and leading iconic programs Scale programs across ASP, with local relevance. In partnership with FLM, optimize Direct Marketing Expenditure (DME) resource allocation, marketing effectiveness and efficiency. Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers. Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers Qualifications & Requirements Significant marketing experience (8+ years) with direct experience with brand strategy work. Experience working with cross-functional teams. Comfort with and understanding of consumer, business analytics and human insights. General management (P&L) experience and business commercial acumen are needed. Ability to develop brand and category strategy, deep consumer understanding. Ability to communicate, influence, and work with many stakeholders Ability to work in agile project-based teams. Must be comfortable with change and complexity. Multi-Geography experience or multi-country experience preferred. Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders. Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. About the company The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. Notice Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000. Federal law requires every new hire to complete Form I-9 and present proof of identity and U. S. work eligibility. An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report. NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000.
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