Key Responsibilities:
1. Brand Visual Identity: Develop and maintain a solid and cohesive visual identity for the brand across all platforms, ensuring consistency in design elements, color schemes, and typography.
2. Campaign Conceptualization: Lead the creative development of collection campaigns, collaborating with marketing and merchandising teams to align with business objectives while maintaining high creativity and innovation.
3. Team Leadership: Manage and inspire a team of designers, photographers, and other creative professionals, fostering a collaborative and dynamic work environment.
4. Art Direction: Provide clear artistic direction for photoshoots, videos, website wireframes, offline collaterals, store window designs, and other creative projects, ensuring alignment with brand aesthetics and messaging.
5. Trend Analysis: Monitor industry trends, consumer behavior, and the competitive landscape to inform and guide the brands creative direction.
6. Collaboration: Work closely with cross-functional teams, including marketing, merchandising, and e-commerce, to ensure creative initiatives align with overall business strategies.
7. Budget Management: Responsible for managing the creative budget, ensuring optimal allocation of resources for maximum impact.

Qualifications:
 Education: Bachelor’s degree in Art, Design, Fashion, Marketing, or a related field. Master’s degree is a plus.
 Experience: Minimum of 3 years of experience in art direction with a strong portfolio showcasing successful campaigns and projects.
 Leadership Skills: Proven experience leading and managing creative teams and fostering a collaborative and innovative work environment.
 Technical Proficiency: Proficient in design software such as Adobe Creative Suite and a strong understanding of digital platforms and technologies.
 Strategic Thinking: Demonstrated ability to think strategically, translating business objectives into creative concepts that resonate with the target audience.
 Communication Skills: Excellent verbal and written communication skills, with the ability to effectively present and articulate creative concepts.
 Adaptability: Ability to thrive in a fast-paced