Job Title: Brand & Communications Lead Department: Marketing / Growth Reports to: Founder / CEO (or Head of Marketing) Location: Philippines / Remote / Hybrid Type: Full-time • Strategy: Aligns positioning, narrative, and differentiation so everyone tells the same story.
• Messaging: Creates a clear value proposition + tone of voice that improves conversion and sales effectiveness.
• Visual system production and direction • Awareness: Builds thought leadership + PR/comms motion to increase credibility and top-of-funnel trust.
• Execution: You get a doer-leader who can ship: website messaging, decks, proposal templates, content plan, launch beats.
Role Summary The company is hiring a Brand & Communications Lead to build and elevate our brand end- to-end: positioning, messaging, identity consistency, content, and awareness.
You will own the brand foundation and turn it into high-quality outputs across our website, pitch decks, proposals, social presence, and thought leadership.
This is a high-impact role for someone who can combine strategy + strong writing + creative direction + distribution.
What Success Looks Like Within 3–6 months, the company has: • A clear positioning and narrative that the whole team uses consistently • A cohesive visual and verbal identity across website, decks, proposals, and social • Stronger credibility signals (case studies, POV content, founder voice, PR/partnerships) • Improved brand-driven outcomes: higher conversion, better lead quality, stronger win-rate support Key Responsibilities 1) Brand Strategy & Positioning (Foundation) • Lead a lightweight brand discovery process: customer insights, competitor landscape, internal stakeholder input Brand & Communications Lead_JD.docx • Define/refresh positioning, value proposition, messaging pillars, and brand story • Create a brand voice guide (tone, vocabulary, do/don't examples) • Establish brand architecture and naming conventions (services/products, offerings, packages) 2) Identity Consistency & Creative Direction • Own brand consistency across touchpoints: website, decks, proposals, social, email, collateral • Refine visual identity and produce templates • Build / Refine a practical brand toolkit: logo usage, colors/type, imagery rules, iconography, templates • QA creative: ensure assets meet brand standards and business goals 3) Messaging, Copywriting & Content • Rewrite/optimize key pages and assets: homepage, services/product pages, about, case studies • Produce (or oversee) high-impact content: one-pagers, pitch decks, proposals, capability decks • Build a repeatable content engine: POV posts, customer stories, founder-led thought leadership • Translate complex offerings into clear, persuasive narratives for buyers 4) Awareness, PR & Distribution • Develop an awareness plan: channels, content cadence, partnerships, events, communities • Own the comms calendar: launches, announcements, campaigns, brand moments • Build credibility: podcasts, speaking, guest posts, partner co-marketing, media outreach (if relevant) • Strengthen social presence (esp.
