Company description
Publicis Groupe, known for its world‑renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One – driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.
Overview
The Digital Manager owns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement campaigns with the support of the media team.
Managers train Digital Planners/Buyers on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
Responsibilities
Effectively communicate digital strategies and rationale for tactical approaches for each campaign
Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience‑based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre‑production and live campaigns
Oversee campaign QA process
Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
Lead and assist in coaching, managing, and educating Planners/Buyers and Sr. Planners/Buyers, helping to support campaigns
Attend client meetings
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
4–6 years experience in digital media planning and buying
Strong hands‑on skills in search, social, programmatic, and remarketing
Proven ability to optimize campaigns and deliver performance insights
Client‑facing communicator with experience presenting strategy and results
Organized, detail‑oriented, and able to mentor junior team members
Additional information
Publicis Groupe concluded the year 2024 as the world’s largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry‑leading financial ratios and increased investments in artificial intelligence (AI) and talent development.
