Job Description The opportunity The Distribution Content and Enablement Manager will lead in brand ideation and conceptualization, strategizing brand and customer campaigns to drive and contribute to business goals.

Develop, implement, and monitor consistent brand imagery and messaging across channels to ensure that all brand activities are aligned with Brand mission and vision.

Responsibilities Strategize and develop creatives and media plan for Social Media/Digital Media (organic and paid) campaigns Liaising and managing relationships with Creative Agencies, Media Agencies, Endorsers, KOLs, and influencers.

Spearhead content and media strategy and development of customer-facing materials (e.g., creatives for social / digital media)Manage and negotiate contracts and values with talent management agencies, leverage on brand ambassadors and KOLs to promote MCBL, its products and services, across target audiences.

Establish MCBL presence in China Bank / China Bank Savings customer touchpoints (branch, media assets, digital platforms) through various materials designed to promote MCBL to bank’s customer base.

Provide branding and distribution support to Distribution teams through development of consistent and on-brand messaging, materials and campaigns to enable sales and business growth.

Produce content that will drive qualified recruitment leads for Bancassurance distribution channels.

Work with the Propositions team in producing artcards and other marketing materials related to promoting Health / Protection, Savings, Retirement and others for distributor / referrer use Group: Develop campaigns and content to support Group/Corp Sol APE and NBV targets.

Develop and execute digital leads generation campaign that aim to generate sales for MCBL, in partnership with the MCBL Team and bank counterparts.

Manage overall budget and expenses How will you create impact?The role will directly report to the Brand, Propositions & Digital Marketing Head.

What motivates you?You obsess about customers, listen, engage and act for their benefit.

You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

You thrive in teams and enjoy getting things done together.

You take ownership and build solutions, focusing on what matters.

You do what is right, work with integrity and speak up.

You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for Bachelor’s degree holder At least 5 years of work experience in the areas of Marketing, Branding / Advertising, Digital Marketing Highly strategic, analytical, creative, and organized Self-motivated and customer-focused, critical-thinker and with good problem-solving skills With Good project management skills and able to deliver multiple requirements on time Flexible, results oriented and able to work in a fast-paced environment Ability to interact with and influence people at all levels of the organization What can we offer you?A competitive salary and benefits packages.

A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

A focus on growing your career path with us.

Flexible work policies and strong work-life balance.

Professional development and leadership opportunities.

Our commitment to you Values-first culture We lead with our Values every day and bring them to life together.

Boundless opportunity We create opportunities to learn and grow at every stage of your career.

Continuous innovation We invite you to help redefine the future of financial services.

Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.

Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers.

At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion).

We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity.

We strive to attract,developandretaina workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin,colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers toprovideequal access to employment.

A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent withapplicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact.