Mindshare | Associate Director - Digital Strategy, Manila

Last update 2023-10-01
Expires 2023-11-01
ID #1725572445
Mindshare | Associate Director - Digital Strategy, Manila
Philippines, Metro Manila, Manila,
Modified July 16, 2023


Description Position at Mindshare REPORTING OF THE ROLE This role reports to the Director – Digital.BEST THINGS ABOUT THE JOBThis position affords the opportunity to work for a globally networked client which uses a very robust proprietary marketing-oriented planning framework.This client is a leading innovator in the industry and thirsty for market-first innovations.Ability to further your career in markets other than Philippines.MEASURES OF SUCCESS In 3 months you would have:Become familiar with all relevant media and finance systems, and the team processesProvided support to the team as well as build knowledge of the media and search landscapeStarted to build relationships with the key decision makers within the client and agency organizationsIn 6 months you would have:Experience in practice of the Mindshare media toolsMaster client reporting and tracking of booked mediaIn 12 months you would have:Confidence and precision in updating media schedulesAn understanding of how to construct a media campaignBe the person whom the client goes to for day- to-day activitiesAble to propose ideas and activities to answer identified challengesRESPONSIBILITIES OF THE ROLECAMPAIGNS: Search planning and buying for total UnileverCLIENT RELATIONS: Build and develop solid and influential relationships with your client. Develop a deep understanding of your client's category to have an enhanced understanding of their communication needsINTERNAL RELATIONS: Work in partnership with internal strategists and specialist departments to create market leading workPERSONAL DEVELOPMENT: Take the time to learn about your colleagues discipline and educate yourself across the best practice in offline media, as well as a broader understanding of the overall media landscape.WHAT YOU WILL NEEDBachelor’s degree in Advertising, Communication Arts, Communication Research, Communication Technology, and Integrated Marketing. Interdisciplinary Studies, Management, Management Economics or Management EngineeringMinimum of 3 years experience in strategy, set-up, and optimization of search engine marketing campaigns. Media agency experience optional but working knowledge of media planning required. Demonstrate in-depth knowledge on search engine marketing. Onretailer search experience is a plus.An independent, self-driven and responsible individual, with multi-tasking and decision making abilities.Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.Detailed awareness of the digital industry, industry trends, consumer trends, market status and competition.A depth of understanding of the digital industry and consumer's online media habits.Excellent communication and negotiation skillsStrong analytical and number skillsPassion for mediaGood understanding of media channels, both digital and traditionalAbility to make an impact!ABOUT MINDSHAREMindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs. To learn more about Mindshare and our philosophy of Original Thinking, visit us atPHILIPPINES MARKET OVERVIEWIn recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Mindshare | associate director - digital strategy

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