Description : Key Responsibilities: Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third party tools.

Understand and apply high-level industry trends across different media platforms, wherever applicable.

Set up campaigns in platforms for display and social ads, e.g.

DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads and Meta Ads. Manage all aspects of budget management, maximizing performance and spend at every opportunity. Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs.

Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns.

Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders.

Spearhead the paid digital media innovation through a continuous test, learn and scale approach.

Qualifications: Must have 3-5+ years of experience in Digital Marketing, specializing in one or more channels (e.g., DV360, CM360, Google Display Network, Performance Max, Google Discovery Ads, Meta Ads etc.)Google Analytics or Adobe Analytics platform experience is a strong bonus.

Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies Extensive understanding of digital media platforms and relevant metrics Strong data analysis skills (e.g.

Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) to understand campaign performance, optimizations and improvement areas Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis)Certifications across Google Marketing Platform and analytics platforms are a bonus Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers.

At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion).

We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer