The PositionThe Portfolio Product Manager exhibits a deep understanding of markets and buyers to devise and lead a product's go-to-market strategy by way of customer-centric solutions.A Portfolio Product Manager deeply understands the market that each product in the portfolio serves. You will need to know each product's current market share and be aware of the opportunitiesthat exist in the market.The Portfolio Product Manager must have an understanding of the product and/or solutions and transfers knowledge about markets, buyers, and product across marketing and sales functions.Key Responsibilities:Define the market opportunity for our products and solutions; perform segmentation and targeting exercises that identify the segments with the highest propensity to buyConduct market and customer research to gather data and insight about target personas, buyer needs, and the purchasing decision process for the product, including key buyer roles.Develop product content strategy and work cross-functionally to develop sales enablement documentation and sales collateral, among other types of content that clearly articulate the benefits of Roche's Dia solutionsBuild, implement, and optimize marketing campaigns.Participate in developing local marketing strategy and tactical action plans which align with local objectives based on detailed market and customer insights.Manage conferences, shows, and customer events. Deliver value-based integrated campaigns across customers and channelsConduct Regular competitive analysis and key market trendsAccurate product demand forecasting for the entire Dia portfolioDeliver value-based integrated campaigns across customers and channelsAlignment of the marketing action plans with the strategic pre-defined KPIs for all productsBe close to the sales team, with regular visits to customers, to create new business opportunities.Develops strong partnership relationships with key KOLs and healthcare stakeholdersDevelop marketing and promotional activities and coordinate with Communications and other functions for issues managementWho you are:BA in life science or Business Management/Marketing, Advanced degree (Master, MBA, Medical Degree, holder.Minimum 7 years experience in product marketing in the Medical Device field, preference for the Diagnostics marketHave strong technical and commercial background. Blood Bank experience will be an advantage.Commercial or technical experience in Core Lab ID or Molecular Lab ID is preferable.Outside-the-box thinking and comfortable with challenging the status quo.Comfortable with taking risks, experimenting, and learning; Able to act on key decisions and opportunities and stop any activity that is not adding valueSystem thinker with the ability to identify shared purpose among stakeholders in the ecosystem and, at the same time, able to connect the dots across various customer areas solutionsExperience engaging with key opinion leaders is preferable.Experience in managing budgets, forecasts, and resource/time allocationsBusiness partnering within a management team and leading in a matrix environmentDeep knowledge of the Philippines' healthcare environment, from policy to budget flows.Expert knowledge in the principles of product management and marketing and planning execution.Strong communication, presentation and negotiation skills, analytical financial and business acumen, inc. practical knowledge of P&Ls.