We're JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries. But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel, and develop, amazing things can happen for our business. That's why our employees, from around the world, choose to be a part of JTI. It's why 9 out of 10 would recommend us to a friend. And why we've been awarded Global Top Employer status, six years running. So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea. (Learn more: jti.com)Please apply till June 30, 2023, COBLocal applicants are welcome.Department: Marketing and SalesLocation: Taguig City, PhilippinesReporting to: Marketing Communications and PR ManagerRole: Permanent WHAT THIS POSITION IS ABOUT - PURPOSEThe purpose of this position is to support the digital marketing function for Reduced-Risk Product (RRP) brands and support the launch of JTI Philippines in the emerging RRP category, particularly by managing RRP internal and external communications in the digital space. This position will drive internal awareness of the RRP category mission and vision within JTI Philippines through relevant programs in cooperation with Corporate Affairs.Externally, beyond being a cost-efficient way to drive awareness for the brand, Digital word of mouth is also an opportunity to educate consumer, build loyalty by engaging with online communities and help improve search rankings to increase traffic to the website and E-Commerce channels The incumbent will also be responsible for managing agencies contracted to help deliver these communication objectives, ensuring the quality of output, timeliness of deliverables, agility in adjusting communications as needed, and compliance with legal and internal guidelines. WHAT WILL YOU DO - RESPONSIBILITIESDigital PR Management: Create awareness for the RRP category and relevant JTI products in the digital space (internal and external) by devising creative strategies that result in higher awareness and understanding of the category and its products, increased search volume, and in turn, more organic website traffic leading to the RRP Digital Ecosystem, particularly to the E-Commerce site. Strategies include, but are not limited to, coordination with Corporate Affairs to engage the media, article seeding to digital publishers, influencer management, etc Digital Content Management: Produce content aligned with the RRP Digital Ecosystem's SEO strategy. Plot content calendars to drive always-on relevance and awareness of the RRP category in the digital space, both internal and external. Ensure that the content calendar is aligned with the RRP category's trade programs to ensure an always-on push.Stakeholder & Agency Management: Experience in sourcing and managing PR agencies to ensure timeliness in meeting milestones and deliverables that translate into tangible results. WHO ARE WE LOOKING FOR - REQUIREMENTS:Graduate degree or equivalent vocational training in Communication Arts, Marketing, Journalism, Creative Writing, etc.5+ years of combined proven work experience as PR Manager and writer particularly in the digital spaceExcellent English verbal and written communication skillsTagalog - spoken, is an advantageDigital PRPR and content writing for Digital (SEO-friendly, etc)Can source and engage one-on-one with digital communities and digital advocatesDigital activationsMaximizing existing relationships with Digital media partners/content creators/influencersAgency managementSocial listening and social media analyticsHave excellent communications skills: written and verbal WHAT'S IN IT FOR YOU?Work in JTI Philippines Headquarters TaguigBe covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowanceReceive bonuses and cash allowances such as meal and transport allowanceHave access to over 200 company trainingWell-being programs for employeesOpportunities for your career growthRecreational facilities in the office - Videoke, billiard and table tennisBe part of a truly international and diverse company with over 40,000 employees in 130 countries.Experience the culture of an Investors in People certified companyFind out why 9 out of 10 employees recommend us to a friend.Understand why 9 out of 10 employees say they feel free to be themselves. WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:Thank you very much for your interest in the role. You are welcome to apply.We will make sure every candidate will receive a reply within 2 weeks after the application deadline. This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.