· Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

· Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

· Conducts pricing research and analysis to ensure competitive product and service pricing.

· Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

· Analyzes and evaluates financial aspects of product development.

· Collaborates in the development of new products.

· Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

· Collaborates, participates in, and coordinates promotional activities or trade shows.

· Negotiates contracts for services needed to execute a marketing strategy.

· Performs other duties as assigned.


Required Skills/Abilities:

· Excellent verbal and written communication skills.

· Excellent interpersonal and customer service skills.

· Excellent organizational skills and attention to detail.

· Strong analytical and problem-solving skills.

· Strong supervisory and leadership skills.

· Ability to create, implement, and monitor budgets.

· Thorough understanding of principles and methods used to promote, display, and sell products and services.

· Proficient with Microsoft Office Suite or related software.


Education and Experience:

· Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.

· At least five years of experience in a related field.