- Oversee day-to-day management of campaigns and ensure brand consistency, facilitate scaling brand and company awareness through various social media channels
- Work with brand to create and implement social media strategies monthly
- Ensure brand consistency in copy through tone, voice and terminology
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives