Develop content strategies that are closely aligned with the brands core values and the companys business objectives Create high-performing content, including Tik Tok scripts, product marketing copy, and brand storytelling narratives Participate in the ideation of marketing campaigns and define clear content directions for them Provide guidance for influencer/KOL content to enhance its reach, audience engagement, and conversion rates Assist in establishing content systems and standards, with the potential to take on a team leadership role in the future