Responsibilities Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns. Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns. Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies. Optimizes copy and landing pages for search engine marketing. Performs ongoing keyword discovery, expansion, and optimization. Researches and implements search engine optimization recommendations. Researches and analyzes competitor advertising links. Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites. Works with the Social Media team to drive SEO in content creation and content programming. Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. Conducts keyword research. Installs Google Analytics and Search Console on your website. Evaluates the content quality and removes low-quality pages. Identifies and fixes major crawler errors. Measures website uptime and page speed. Implements on‑site SEO for webpages. Conducts off‑site SEO strategies including topic strategy, content submission, and backlinking. Implements local SEO and optimizes the Google My Business Page. Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis. Requirements One to three years of experience in successfully developing and executing SEO campaigns. Understands search engine algorithms and ranking methods. Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools. Knowledge of keyword research and data mining. Able to complete a competitive analysis and create reports. Can efficiently communicate with other marketing professionals to align goals. Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy. Familiarity with Word Press or other content management systems. Understands web structures and able to write HTML, Java Script snippets is a plus.
